Forza Football chooses WebAds as its advertising partner

Forza Football chooses WebAds as its advertising partner

Milan, February 27, 2024 – WebAds will be the exclusive sales partner of Forza Football, international media company in the football industry, in Italy

Forza Football, the international media company based in Sweden, has developed  the popular app Forza Football that enables users to track particular teams, leagues, players and matches with extremely fast push notifications for goals, lineups, videos and more.

Forza Football has around 2 million monthly unique active users and over 40% of Forza Football users check the app every day. Forza Football covers more than 1,45     0 leagues worldwide and is a pioneer in providing      the same level of visibility to women’s football     .

WebAds will manage media solutions and native integration projects for Forza Football to enhance the verticality of the proposition, especially in view of Euro2024 in Germany. Alongside the classic Display & Video offering, a wide range of customized solutions for brands will be available to enhance Forza Football’s audience with clients and agencies.

“We are very happy to announce the collaboration with Forza Football,” comments Luca Scarselletta, Product Director at WebAds. “It joins our roster to complete an advertising offer that, as we approach the deprecation of cookies, increasingly focuses on valorizing data and insights. With Forza Football, it will be possible to customize the most important moments, such as penalties, goals, and line-ups through push notifications or ad hoc formats. We believe it is the perfect complement to the data valorization work started with Transfermarkt and its transfer data bible.”

“WebAds will be a great partner for Forza Football, giving us the important local presence in Italy, which has always been a key market for us” says Jonas Linné, CEO of Forza Football. “WebAds has a committed team with the local knowledge of Italy that we need. Their team knows both the programmatic market and understands the customized advertising solutions that Forza Football is known for.” “We also believe that the already existing portfolio of Webads will further enhance the offer of Forza Football in Italy”

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